Sports

The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. The three largest racing series sanctioned by NASCAR are the NEXTEL Cup, the Busch Series and the Craftsman Truck Series. It also oversees NASCAR Regional Racing, the Whelen Modified Tour, and the Whelen All-American Series. With roots as regional entertainment in the Southeastern U.S., NASCAR has grown to become the second-most popular professional sport in terms of television ratings inside the U.S., ranking.

The first NASCAR “Strictly Stock” race ever was held at Charlotte Speedway on June 19, 1949. Initially the cars were known as the “Strictly Stock Division” and raced with virtually no modifications on the factory models. This division was renamed “Grand National” beginning in the 1950 season. However, over a period of about a dozen years, modifications for both safety and performance were allowed, and by the mid-1960s the vehicles were purpose-built race cars with a stock-appearing body.

One of the tracks used in the inaugural season is still on today’s premier circuit: Martinsville Speedway. Another old track which is still in use is Darlington Raceway, which opened in 1950. (The oldest track on today’s NEXTEL Cup circuit is the Indianapolis Motor Speedway which dates back to 1909; however, the first Brickyard 400 did not take place until 1994.)

Most races were on half-mile to one-mile (800 to 1600 m) oval tracks. However, the first “superspeedway” was built in Darlington, South Carolina, in 1950. This track, at 1.38 miles (2.22 km), was wider, faster and higher-banked than the racers had seen. Darlington was the premiere event of the series until 1959.

Daytona International Speedway, a 2.5-mile (4 km) high-banked track, opened in 1959, and became the icon of the sport. The track was built on a swamp, so France took a huge risk in building the track. The first NASCAR competition held outside of the U.S. was in Canada, where on July 1, 1952, Buddy Shuman won a 200-lap race on a half-mile (800 m) dirt track in Stamford Park, Ontario, near Niagara Falls.

NASCAR made major changes in its structure in the early 1970s. The top series found sponsorship from R.J. Reynolds Tobacco Company (RJR) (tobacco companies had been banned from television advertising and were looking for a promotional outlet). The “Winston Cup” (begun in 1971) became the top competitive series, with a new points system and some significant cash benefits to compete for championship points.

The next division down, called Late Model Sportsman, gained the “Grand National” title passed down from the top division and soon found a sponsor in Busch Beer. In the mid-1970s some races began to get partial television coverage, frequently on the ABC sports variety show Wide World of Sports.

Finally, in 1979, the Daytona 500 became the first stock car race that was nationally televised from flag to flag on CBS. The leaders going into the last lap, Cale Yarborough and Donnie Allison wrecked on the backstretch while dicing for the lead, allowing Richard Petty to pass them both and win the race. Immediately, Yarborough, Allison, and Allison’s brother Bobby were engaged in a fistfight on national television. This underlined the drama and emotion of the sport and increased its broadcast marketability. Luckily for NASCAR, the race coincided with a major snowstorm along the United States’ eastern seaboard, successfully introducing much of the captive audience to the sport.

The beginning of the modern era also brought a change in the competitive structure. The purse awarded for championship points accumulated over the course of the season began to be significant. Previously, drivers were mostly concerned about winning individual races. Now, their standing in championship points became an important factor.